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  • Mahindra First Choice Wheels

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Date : April 4, 2018
Location : New Delhi, Delhi, India

Mahindra First Choice Wheels Ltd (MFCWL) is a part of USD 17 bn multinational Mahindra Group which was spearheaded by visionary Mr Anand Mahindra to enter into aftermarket industry in 1999 & create a business ecosystem for pre-owned cars. MFCW adopted a company owned model earlier and subsequently shifted to franchise model in 2003 as we thought Franchise model would give us an opportunity to partner with people with different capabilities, backgrounds, market reach and resources.



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